Archive for Sales And Marketing

Promotional Marketing

marketing

The most important requirement of any business to run and run successfully is marketing. People have flooded the concept of marketing with millions of ideas, advertisements and promotions are done on every little space available. However the most innovative marketing idea so far has been promotional items. Promotional items can be anything that have the companys logo on it and can be used in public or at places where the maximum number of people can view it. Promotional items include promotional mugs, apparel, corporate gifts and merchandise etc.

Promotional Promos are the professional experts in the business, they customise and manufacture all kinds of promotional gifts to help you promote your business and develop relations with potential customers. Some of Promotional promos promotional gifts are imprinted and custom mugs. Mugs, bottles, coasters, tumblers, travel mugs, sports bottles and a number of other drink ware items are available on which you can advertise your company and products name. These items are popular with customers as they are handy and used all the time. Coffee mugs and bottles are things that are used daily and thus are the best promotional gifts!

Promotional clothing or promotional apparel is another promotional item that is sure to catch the eye of as many people as possible. Its great to be handed out as gifts to employees, friends and family and people who wear them are free models marketing your company and product wherever they go. Promotional clothing include shirts, t-shirts, sweatshirts, caps, hats, sweaters, turtle necks, polo necks, camp shirts and so on. People usually love to wear such casual items and will be happy to wear your promotional clothing and let you benefit from it. Its ideal to get a conversation started in a public place when people ask you about it. Caps and hats can be distributed in schools, colleges, trade fairs and other places of public gathering, they cost less and are sure shots at bringing in interested customers.

Other means of marketing are usually fixed or stagnant like hoardings or banners, but promotional gifts are mobile and move with the customer using it, thus your advertisement goes places and targets new customers every time while you pay for the promotional merchandise just once. Moreover these items are bought in bulk and fall very cheap. Thus small businesses or those with a tight budget can count on Promotional promos to promote their business using innovative promotional gifts .

Mobile Marketing

marketing

It is kind of marketing, but using Mobile Phones. It is one of the smartest ways of marketing.

Targeting right audience is the key in Mobile Marketing. Day by day Smartphone are increasing this mobile marking is also inserting with a significant growth.

Mobile Messages are and their types:

1. Short Message Service (SMS)

2. Multimedia Messaging Service (MMS)

3. Bluetooth

4. WAP (Download Games ,Ring tones, Applications)

5. Audio Ads

Short Message Service (SMS)

It is called as text messaging. Sending short messages up to 144 characters

Multimedia Messaging Service (MMS)

Sending messages which include multimedia images, audio, video, rich text.

With the increase of Smartphone like iPhone, android these MMS messages are having great demand in future.

In future this growth will extend to video chat with the advanced technologies like 3G.

It is a Rich Media with lot of potential market

In the below ways we can use mobile platform to promote a product or service

• Text Messaging (SMS)

• Multimedia Messaging Service (MMS)

• Banner ad on mobile browsers

Advantages of using Mobile Marketing

• Instant Delivery and Instant Response: It is an instant delivery sometimes customer will respond in minutes of time.

• Instant rewards: We can provide rewards instantly we can grab the customer attention in no time.

• Latest information sharing: Information sharing is very ease and sometimes it will be viral too.

• We can target right audience at right time

• Special Offers can be announced

How we can implement Mobile Marketing:

• Build the Database: First we need to build the database of the targeted customers.

• Keep it simple: Our promotion, our message should be very simple and direct to the customer.

• Personalize: Personalize the message according to the target user.

• Be relevant: Always send some relevant message to the customer.

• Maintain time: Maintain right time to reach the customer rather than in odd timings.

• Make it viral Message: Send some viral messages rather than ordinary one.

Future Advancements in Mobile Technology and marketing:

• Mobile TV

• Location Based Services

• Mobile Video Streaming

• Mobile payments

Mobile Marketing Process:

• Targeting Right Audience

• Creating a content and Concept for delivery

• Creating a Campaign by doing research on market

• Designing an Application and Building it

• Reporting

Finally by using a perfect mobile strategy

• We can Acquire Customer

• We can engage with Customer

• We can inform to the Customer

• We can connect with Customer

• We can Serve Customer

• We can Retain Customer

 

 

Flyer Marketing

marketing

There are a lot of avenues to make money online and there are a lot of ways to make money offline.

For true success the key is to combine the power of the two. This isn’t some secret piece of knowledge. Every Internet Marketing message board you go to will have a section on offline promotion. For ages people have been taking simple steps like putting their websites on their business cards, brochures and menus. Conversely they have been putting those things on their website.

You want your online presence to boost your offline recognition and vice versa.

If you have an internet product/service OR if you are promoting someone else’s service/product you are doing yourself an injustice if you don’t think about the classic (dare I say the original?) guerilla marketing technique – flyers!

They are super cheap to make and, if you do it yourself, free to distribute.

Alright maybe not free, they might cost you sore feet though – don’t say I didn’t warn you!

The history of the flyer dates back all the way to the 16th century. They didn’t really blow up as a form of promotion until the 60′s when the psychedelic colors and designs on flyers were the most popular way to promote a concert. That is when the flyer truly came into it’s own.

Flyers are still widely used to promote events, services, products and even breaking news. Take a look at any construction site in your city and look at the vast number of flyers that are pasted there. Take a look at your grocery stores cork board. Flyers are used, because they work.

They may not be the “green” choice that is so popular today but you can reduce the environmental impact of flyers by using recycled paper AND making sure to promote your product/service properly.

That means you target certain areas (like the cork boards in particular stores) where your offer is most likely to get a response. Targeted “flyering” is that rare technique in that it is both environmentally AND economically sound

It is a waste of time, paper and money to hang flyers everywhere. Pick your products carefully and pick the areas to hang your flyer even more carefully. If you have a great online offer and combine that with responsible and targeted flyer placement – you are bound to get some much needed exposure while having little impact on the environment (and pocket book!).

Next time you have something you need to promote online..think offline! Go with flyers!