An advertising and marketing manager is often a hybrid position between the two disciplines. Many corporations combine the advertising and marketing teams and put a manager in charge of both departments. Since advertising and marketing go hand in hand, an advertising and marketing manager usually has a strong background in both areas.

Most of the time an advertising and marketing manager is not only responsible for managing staff, but is heavily involved in strategic developments. Within a corporation, this manager is involved with developing an overall marketing and advertising plan while managing each task through execution. This may be accomplished by using in-house staff the advertising and marketing manager oversees. Alternatively this may be done through an outside advertising agency or marketing services company for which the advertising and marketing manager is responsible for hiring and overseeing.

As a part of the advertising and marketing plan and strategy, this manager often decides the budget, the type of medium, and determines the most effective way to reach the target audience.

The advertising and marketing manager usually has ties to the sales department to ensure efforts coincide and that revenue is gained.

—Carl Demers—